ASSALAMMUALAIKUM....
¡hola!!!my dear friends..i want to share with you all some
quote “Competing in the marketplace is like war, You have injuries and causalities, and the best strategy wins” by John Collins – NHL executive.
What i want to share here is about the strategy on how to
strengthening a company competitive position. This is relate to the five generic
strategies because while the company has completed it they must plan to the
other strategies for maintain the company position using strategic offensive and
defensive strategies.
What is strategic offensive??? It is such a general rule
that be grounded in a company strategies asset and employ a company strength to
attack rival in the competitive ares where there are weakest. For the example
using the blue-ocean strategies, it seek to gain a dramatic new competitive
advantage by abandoning effort to beat out competitors in existing market.
In
the easy word it such like W.Chan Kim and Renee Mauborge said “The
key to exceptional business success is to redefine the terms of competition and
move into the “blue ocean”, where you have the water to yourself. The goal of
these strategies is not to beat the competition, but to make the competitor irrelevant.” (from book of blue-ocean).
Defensive strategies also can help the company because it to
lower the risk of being attacked, weaken the impact of any attack that occur or
the influence of challenge that aim the efforts at the other rivals.Actually
its protect the company position. Beside that we can use the other strategies
which is:-
1) Horizontal mergers ans acquisitions strategies
2) Vertical integration strategies
3) Outsourcing strategies
4) Alliances and partnership strategies
These all strategies can be applied in the company to
maintain the market position beside strengthening the company competitive
position itself. By using this we can recognize which a the fist mover or fast
follower or a late mover is most advantageous also can be aware of the
conditions from the rivals or outside parties. Hope you all can gain if not
more maybe a little form this strategies to be applied it into the company..
OK..hope will be some benefit on it..see in the next post!!
Adius Amigos
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