Tuesday, 3 December 2013

Competitive approach + Maximize the power = Strength Company Competitive Position

ASSALAMMUALAIKUM....

¡hola!!!my dear friends..i want to share with you all some quote “Competing in the marketplace is like war, You have injuries and causalities, and the best strategy wins” by John Collins – NHL executive


What i want to share here is about the strategy on how to strengthening a company competitive position. This is relate to the five generic strategies because while the company has completed it they must plan to the other strategies for maintain the company position using strategic offensive and defensive strategies.
What is strategic offensive??? It is such a general rule that be grounded in a company strategies asset and employ a company strength to attack rival in the competitive ares where there are weakest. For the example using the blue-ocean strategies, it seek to gain a dramatic new competitive advantage by abandoning effort to beat out competitors in existing market.

 In the easy word it such like W.Chan Kim and Renee Mauborge said “The key to exceptional business success is to redefine the terms of competition and move into the “blue ocean”, where you have the water to yourself. The goal of these strategies is not to beat the competition, but to make the competitor irrelevant.” (from book of blue-ocean).

Defensive strategies also can help the company because it to lower the risk of being attacked, weaken the impact of any attack that occur or the influence of challenge that aim the efforts at the other rivals.Actually its protect the company position. Beside that we can use the other strategies which is:-

1) Horizontal mergers ans acquisitions strategies
2) Vertical integration strategies
3) Outsourcing strategies
4) Alliances and partnership strategies 

These all strategies can be applied in the company to maintain the market position beside strengthening the company competitive position itself. By using this we can recognize which a the fist mover or fast follower or a late mover is most advantageous also can be aware of the conditions from the rivals or outside parties. Hope you all can gain if not more maybe a little form this strategies to be applied it into the company..

OK..hope will be some benefit on it..see in the next post!! 

Adius Amigos  


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