ASSALAMMUALAIKUM....
¡hola!!!my dear friends...i will talk about P.G.S...what is
P.G.S???u all wonders right..P.G.S stand for Porter’s Generic Strategic..in
short word i call it P.G.S not PMS OK....Porter’s Generic Strategies was create
by Micheal Porter which is a professor at Harvard Business School. A firm’s
success in strategy rest upon how it positions itself in respect to its
environment.Micheal Porter has argued that a firm’s strengths ultimately fall
into one of two headings:- cost advantage and differentiation. By applying these
strengths in either a broad or narrow scope, 4 generic strategies results
consist BROAD COST LEARDERSHIP, FOCUSED COST LEADERSHIP, BROAD DIFFERENTATION
and FOCUS DIFFERENTATION
BROAD COST LEADERSHIP
Mydin giving customer more value for the money by offering
upscale product that attribute at a lower cost that rivals.With the tagline “Why
Pay More??Buy at Wholesale Prices” it provide product at affordable price for
customer to pay especially in the low and middle class. Such a product is in
food line, household, soft lines and hard lines item. These all product from
food until fabric all we can get at Mydin at lower price. It also practice a
HALAL concept and stresses on honesty, sincerity and good discipline in all
aspect of business..For the example we can look it through it employees whereas
they always smile and treat a customer in proper manner also it can be the best
leading wholesale and retail company because it provide the best value of goods
and always maintain the excellence in the business. Mydin can be the low cost provider
because most buyer always use the same product at the same ways so it can
maintain the price with the rivals such as Giant..because we know the price
competition among rival sellers is vigorous. So.. lets we support
Mydin!!!yeah!!..:)
FOCUSED COST LEADERSHIP
Concentrating on a narrow price-sensitive buyer segment and
on cost to offer a lower-price product. As example we take Al-Ikhsan that begin
the business with single store at Johor Bahru and now it owning 132 outlet. With
the tagline “The Biggest Sport Retailer in Malaysia” that provide world class
sporting goods to all Malaysia and also providing a platform where any Malaysia
can own world class sporting goods. From there we can look that Al-Ikhsan
focused on sport item that expensive if we buy it oversea. In Al-Ikhsan we can
get any brand item form Nike, Converse, Adidas into local brands because it
provide international club team jersey,malaysian club team such as PKNS and
harimau selatan jersey also a national team jersey with the affordable price.
On the 1st stage al-ikhsan just provide men product but now women also can get
shoes or cloth in al-ikhsan..The price on all of the product are best buy
either it is a high quality shoes or cloth and all people can buy and get any
all sport product with any brand in Al-Ikhsan store. Al-ikhsan can be in best
position in business if they win the price sensitive buyer and set the floor on
market price but can still earn a profit. That can make it a wider store as
same as other branded store such as Nike because it have a high quality product.
Lets visit Al-Ikhsan store or outlet and get happy shopping!!.. http://www.al-ikhsan.com/
BROAD
A differentiation strategy calls for the development of a
product or service that offers unique attributes that are valued by customer.
It because most customer perceive the product to be different and better than
that of rivals.As example we look at McDonald, the customers are all classes,
but largely working and middle classes and people of all ages.McDonald’s know
that some customer go to its store to take a quick break from their activities and not because McDonald was able make their food ten seconds faster
than competitor. So McDonald’s marketing executives put together the phrase “Have
you had your break today??”. It also bring the value, quality,convenience and
quick service that were make us feel like getting break in a hectic day. Also
it provide a simple easy enjoyment to every customer at every visit..With the
tagline I’m Lovin It..i’m sure most people like to go to McDonald to get the
burger..and always like to like to being there because the environment itself..
FOCUSED
Concentrating on a narrow buyer segment by meeting specific
tastes and requirements of niche members.A firm that using a focus strategy
often enjoys a high degree of customer loyalty and this entrenched loyalty
discourages other firms from competing directly. It because of the narrow
market focus, firms pursuing a focus strategy and have lower volumes and
therefore less bargaining power with their suppliers.However a differentiation
focused strategy may be able to pass higher cost on to customer. We take
example of Porsche where their principle “Doesn't’t simply build sports cars,
Porsche is more, much more and Porsche is different” also the brand policy “
focus on performance in deep-rooted in ourselves but it certainly does not end
with he cars”. The special of Porsche it have personal customer consultation
that focus on the their customer about the vehicle to make it unique and more
exclusive as on the fingertips beside to maintain the customer loyalty. It
provide the high class type of car such as Boxster, Cayman,911, Panamac, 918
Spyder,Macan, and Cayenne. Most the car a high quality with the expensive price
that the high class only can afford to buy it. But by looking at the car model,
the design of car is unique and nice..i’am also like the Porsche model
especially the 918 Spyder model..it look so..elegant and classy..but person
like me just dream to have it..but..it nothing impossible right that 1 day i
can have that car...heheee....insyaALLAH...:)
OK friends..i’ll continue with other topic..in next post..
Adius Amigos
